If you don't have a well known brand-name or the resources to build a brand that people might search for, why register a domain name that gives you no advantage whatsoever in the search engines, where people search for your product or service? The worst offenders are small consultants who operate under the three-letter acronym names that mean nothing to most people. There is enormous value to picking a company name and domain name that contain targeted keywords for the benefit the search engines. Unless you want somebody to steal your traffic, think about domain names that are already plural or that can't be pluralized by the simple addition of an "s." If you register frame-master.com, just wait a week. Someone will probably register frame-masters.com in hope of stealing some of your customers. One benefit of registering the plural form of a word is that you'll likely gain the ranking for the singular and plural forms.
The informational page serves as a navigational assist to the searcher who might not have located the site's content because they were not searching with the same language used in the website. Be sure, therefore, to register additional keyword-rich domain names for informational pages. Informational pages really become small navigational websites. They discuss a particular topic in some detail; perhaps they summarize some content area of the website and then link users to that area of the website. There is absolutely no reason why this informational content can't be placed on an external domain name.
Pamela Upshur is the owner of Upshur Creative.
Upshur Creative combines fresh, contemporary, fully functional turnkey websites with the best PHP scripts and databases to create the largest and most comprehensive turnkey collection for entrepreneurs.
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